Title Blue ocean strategy / Ashok Kurtkoti

Published London : Henry Stewart Talks, 2015

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (7 min.) : color, sound) Series Hot topics, 2056-4570 Henry Stewart talks. Business & management collection. Hot topics Contents Red vs. blue ocean strategy -- Value innovation -- Three tiers of non-customers -- Examples of blue ocean strategy Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Market segmentation. Marketing. New products -- Marketing Sales management. Selling. Marketing marketing. selling. Market segmentation. Marketing. New products -- Marketing. Sales management. Selling. Form Streaming video

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