Title Public relations in the military : the scope, dynamic, and future of military communications / Bob "Pritch" Pritchard, [and five others]

Published New York : Business Expert Press, 2022

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Description 1 online resource (198 p.) Contents Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- List of Table and Figures -- Testimonials -- Preface -- Acknowledgments -- Part I: Concept and Foundations -- Chapter 1: Introduction to Military Public Affairs -- Chapter 2: History of Military Public Affairs (Relations) -- Chapter 3: Professionalism and Ethics -- Part II: The Changing Strategic Landscape in Communications -- Chapter 4: The Information Apocalypse -- Chapter 5: The Fourth Estate -- Chapter 6: The Road Ahead -- Part III: Operational Planning and Execution Chapter 7: RPIE-Research, Planning, Implementation, and Evaluation -- Chapter 8: Internal Information -- Chapter 9: External Information -- Chapter 10: Community Relations -- Chapter 11: Breadth and Depth of Responsibilities -- Part IV: The People Who Practice Military Public Affairs -- Chapter 12: Who Are Military PAOs? -- Chapter 13: Education and Training -- Chapter 14: Public Affairs Specialty Qualification and Accession -- Chapter 15: Public Affairs Employment -- Part V: The Future of Military Public Affairs -- Chapter 16: The Way Forward -- Notes -- References -- About the Authors -- Index Summary This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today's military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs. The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations Bibliography Includes bibliographical references and index Notes Description based upon print version of record Subject Armed Forces and mass media -- United States Armed Forces and mass media Armed Forces -- Public relations SUBJECT United States -- Armed Forces -- Public relations Subject United States Form Electronic book Author Eder, Mari K., author. Marks Malone, Kim author Kroll, Matthew author Cousins, Katie author Martin, Skye author ISBN 1637424086 9781637424087

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