| Description |
xiii, 270 pages : illustrations ; 24 cm |
| Series |
LEA's communication series |
|
LEA's communication series.
|
| Contents |
1. What Is Tailored Communication? -- 2. Why Tailor Health Information? -- 3. An Overview of the Tailoring Process -- 4. Background Research: Understanding the Health Problem and Target Population -- 5. Developing a Program Framework -- 6. Developing a Tailoring Assessment Questionnaire: How to Measure Key Determinants -- 7. Developing Design Templates -- 8. Message Concepts -- 9. Writing Tailored Messages: Creating the Feedback -- 10. Creating Tailored Communication Programs: Linking Messages and Algorithms -- 11. Creating the Tailoring Program -- 12. Implementing a Tailored Health Communication Program -- 13. Evaluating Tailored Health Communication Programs -- 14. Epilogue: The Future of Tailored Health Communication |
| Summary |
"Tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns."--BOOK JACKET. "In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its use in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues."--BOOK JACKET |
| Notes |
Errata inserted |
| Bibliography |
Includes bibliographical references (pages 249-264) and index |
| Subject |
Communication in medicine.
|
|
Health promotion.
|
|
Medicine -- Data processing.
|
|
Health Promotion -- methods.
|
|
Communication.
|
|
Computers.
|
| Author |
Kreuter, Matthew.
|
| LC no. |
99047520 |
| ISBN |
0805833862 cloth acid-free paper |
|
0805833870 paperback |
|
