| Description |
1 online resource (458 pages) |
| Contents |
Front Cover; Half Title; Title Page; Copyright; CONTENTS; ACKNOWLEDGMENTS; FOREWORD; PREFACE; Part One Are You Ready for Global Expansion?; Chapter 1 Twenty-Five Reasons to Go International; Introduction: It's an International World; A Day in the Life of an American Consumer; What Is Going International?; Twenty-Five Reasons to Go International; References; Chapter 2 Roadblocks to Going International; Introduction; Internal Resource Constraints; Inexperience Constraints; Limited International Opportunities; Dispersion of Corporate Focus; Trade Restrictions |
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Chapter 3 Establishing Your International PlanIntroduction; Cultural Awareness; Developing Your International Plan; Preparing for International Negotiations; Negotiating Tips; Conclusion; References; Part Two Building a Global Business Without Leaving Home; Chapter 4 Method 1: International Sourcing; Introduction; Advantages and Disadvantages of International Sourcing; Maquiladoras; References; Chapter 5 Method 2: Representing Foreign Products in Your Home Market; Introduction; Agents; Distributors; International Licensing; Franchising; Reference |
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Chapter 6 Method 3: Providing Services to Foreign Companies in Your Domestic MarketIntroduction; Assess Your Resources; Stress the Value of Your Country or Region; Identify Your Markets; Identify Your Services; Identify How to Reach International Customers; References; Chapter 7 Method 4: Exporting from the Home Country; Introduction; Indirect Exporting from the Home Country; Direct Marketing from the Home Country; References; Part Three Taking Your Business Abroad; Chapter 8 Method 5: Using International Agents/Distributors; Introduction and Definitions |
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Why and When to Use International DistributorsWhy and When to Use International Agents; Advantages/Disadvantages of Using International Distributors; Advantages/Disadvantages of Using International Agents; Selecting Distributors and Agents; Elements of Agreements; Elements of a Distributor Agreement; Elements of an Agent Agreement; Maintaining and Motivating Distributors and Agents; Evaluating Performance of Distributors and Agents; Terminating Distributors and Agents; References; Chapter 9 Method 6: International Franchising; Methods of Franchising |
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Why and When to Use Franchising as an International StrategyAdvantages/Disadvantages of Using the Franchise Method; Selecting Franchisees; Elements of a Franchise Agreement; Maintenance of the Franchise Relationship; References; Chapter 10 Method 7: Technology Licensing; Introduction; Methods of International Licensing; Why and When to Use Licensing as an International Strategy; Advantages/Disadvantages of Licensing; Selecting Licensees; Government Policies: State Objectives and Stages of Technology Transfer; What to License; Revenue Sources; Elements of the License Agreement |
| Summary |
From something as simple as finding a distributor to as complex as founding an overseas operation. Here's a 'meat and potatoes' guide to entering and excelling in the international business arena. Combining theory, practice, and insider savvy, 'Business Abroad' shows you how to successfully take your company global and expand and improve your current global activities. You'll find a straightforward plan of action for starting and conducting overseas business. This clear, succinct road map helps you effectively conduct key international business transactions. Mista |
| Notes |
Maintaining the License Relationship |
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Print version record |
| Subject |
International business enterprises -- Management
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Strategic alliances (Business)
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Export marketing -- Management
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Export marketing -- Management
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International business enterprises -- Management
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Strategic alliances (Business)
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| Form |
Electronic book
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| ISBN |
9781136015069 |
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113601506X |
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