| Description |
1 online resource (11 pages) : 26 illustrations |
| Series |
Emerald emerging markets case studies, 2045-0621 ; volume 8, issue 2 |
| Summary |
The case investigates the 20-years growth story of ABBYY, one of the most successful Russian technological companies in a global market. It covers the companys roots, development of unique technology, evolution of products, market development and globalization and discusses a strategic threat from Google Translate to the companys sustainable position and its business model |
| Notes |
The expected learning outcome is to discuss the key issues associated with establishing, growing and globalizing technology-driven business in an emerging market: bringing technology to market, defining customer value proposition, entering overseas markets from Russia, building partnerships, developing organizational structure to fit growth, financing rapid growth and solving "Innovators Dilemma" |
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Teaching Notes are available for educators only. Please contact your library to gain login details |
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Includes index |
| Bibliography |
Includes index and bibliographical references |
| Audience |
MBA and executive education programs, technology management programs and electives |
| Subject |
ABBYY Software House
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Corporations -- Growth
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Entrepreneurship
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Business & Economics -- Corporate Governance.
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Corporate governance.
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| Genre/Form |
Case studies.
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| Form |
Electronic book
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| Author |
Korovkin, Vladimir, author
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Leleux, Benoit, author
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