Title TopSteel : swimming sustainably in the blue metal ocean / authored by Siew Mui Kong (Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia), Rajendran Muthuveloo (Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia), Josephine Ie Lyn Chan (Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia), and Ai Ping Teoh (Graduate School of Business, Universiti Sains Malaysia, Penang, Malaysia)

Published Bingley, U.K. : Emerald Publishing Limited, 2021 ©2021

Click on the following:
Emerald Emerging Markets

Copies

Description 1 online resource (32 pages) Series Emerald emerging markets case studies Notes Learning outcomes: This paper aims to enable students craft a winning corporate strategy applicable for organizations in various contexts. The practical approach consists of conducting scenario planning based on internal and external environment analysis, identifying the winning factor, proposing an implementation strategy of entry and exit strategies, and future customers, and evaluating matching of business ethics and legality Case overview/synopsis: Wesley Chen, the executive director and group chief executive officer, has the ultimate challenge of leading his management team to operate from a sole proprietorship management style to a listed large company in the Malaysian Stock Exchange. He identified the gap in the need to craft a winning corporate strategy for business sustainability. The corporate strategy should address expansion of their service offerings and needs to be carefully crafted to suit TopSteel's risk appetite and overall business strategy. The strategy must also consider the internal and external factors that TopSteel faced with, identify the core competency of TopSteel, build in strategic agility in the implementation plans to address the dynamic business landscape, and most importantly ensure the corporate strategy must be in compliance to ethical and legal standards. The case study documents the one year of transition of TopSteel's operations with a strong focus on the strategic management process direction for a winning OEM+ model through the use of SWIM concept Complexity/academic level: This case is suitable for undergraduate or postgraduate programs or even executive courses in strategic management Supplementary materials: Teaching Notes are available for educators only Subject code: CSS 11: Strategy Print version record Subject Business planning -- Case studies Business & Economics -- Strategic Planning. Business strategy. Form Electronic book Author Muthuveloo, Rajendran, author Chan, Josephine Ie Lyn, author Teoh, Ai Ping, author

  Permalink