| Description |
1 online resource (241 pages) |
| Series |
Advances in Culture, Tourism and Hospitality Research ; v. 7 |
|
Advances in culture, tourism and hospitality research.
|
| Contents |
Cover; Title; Copyright; Contents; List of Contributors; Preface; Luxury fashion theory, culture, and brand marketing strategy; Abstract; The theory of chronic and manipulated conspicuous consumption, price, customer choice, and firm profitability; Empirical support for the theory; Discussion and limitations; References; Creating and Interpreting Visual Storytelling Art in Extending Thematic Apperception Tests and Jung's Method of Interpreting Dreams; Abstract; Introduction; Archetypes and the self-fulfillment of the consumers' need to experience primal forces |
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Appendix 3: emic Interpretation of Visiting Gucci Café in TokyoTokyo! Day 1: Gucci CafeAppendix 4: Jester Archetype for Gucci Cafe -- the Archetypal Story Pattern Instrument; Acknowledgments; Fashion's roles in presentation of self in everyday life; Abstract; Introduction: issues, literature reviews, and contributions; Method; Findings; Discussion; Implications and limitations; References; Is Blending into Society a Primary Consumer Goal for Dressing Down?; Abstract; Introduction; Literature review; Conceptual Model; Method; Findings; Conclusion and implication; References |
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Appendix A: Auto-driving by Eunah (A)Appendix B: Auto-driving by Marc (B); Appendix C: Auto-driving by Namhoon (C); Cinderella Storytelling in 21st Century: Interpreting Popular Culture in the Movies via Visual Narrative Arts; Abstract; Introduction; Visual sociology using movie; Cognitive sculpting and visual narrative art; Cinderella archetype in storytelling; Analyzing the movie, What a Girl Wants (2003); Discussion; References; Who says what-to-wear? Examining tensions between conformity and individuality; Abstract; Introduction; Tension: autonomy vs. conformity; Theory; Method |
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Brand stories as vehicles for communicating archetypal themesThe thematic apperception test as a method for extracting stories from the consumer (or for testing brand stories); DFA as a method for scoring and confirming archetype embeds; Visual narrative art as a means of mapping (and deepening understanding of) stories; Example 1: the Hero archetype; Example 2: the Jester archetype; Conclusions; References; Appendix 1: text from blog: Hafiz recommending Keira Gucci; Appendix 2: Hero Archetype for Keira Gucci -- the Archetypal Story Pattern Instrument |
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Three casesConclusion; Implication and Further research; References; Appendix 1; Appendix 2; Appendix 3; Acknowledgment; Understanding archetypes of luxury brands by using VNA; Abstract; Introduction; Creating visual narrative art (VNA); Archetypes; Blogs as a research source; Method; Findings; Conclusions and implications; References; Appendix; Subject Index |
| Summary |
Luxury Fashion and Culture provides new theory, recipes of methods, and findings on how culture helps humans manage and respond to luxury fashion enactments. It is unique in conjoining sociology, psychology, marketing, and economics to advance fashion marketing theory and research |
| Notes |
Print version record |
| Subject |
Fashion.
|
|
Luxury.
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| Form |
Electronic book
|
| Author |
Ko, Eunju, 1968-
|
| ISBN |
1781902119 |
|
9781781902110 |
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