| Description |
1 online resource (xiv, 193 pages) : charts |
| Contents |
Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele -- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp -- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler -- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg -- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner -- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker -- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele -- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz -- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado -- Effective campaign assessment : how to learn from your failures / Leon Ostergaard -- Using survey research to determine the effects of a campaign / Klaus Schönbach -- Using market research techniques to determine campaign effects / Rolf Pfleiderer -- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele |
| Summary |
Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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English |
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Print version record |
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digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Subject |
Advertising, Political.
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Political campaigns.
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Public opinion polls.
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Communication in politics.
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Advocacy advertising.
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Advertising campaigns.
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Public Opinion
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public opinion polls.
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advertising campaigns.
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89.56 political communication.
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05.31 publicity.
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BUSINESS & ECONOMICS -- Advertising & Promotion.
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Advertising campaigns
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Advertising, Political
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Advocacy advertising
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Communication in politics
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Political campaigns
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Public opinion polls
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Politieke communicatie.
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Campagnes.
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| Form |
Electronic book
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| Author |
Klingemann, Hans-Dieter, editor
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Römmele, Andrea, 1967-
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| ISBN |
9781412932646 |
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1412932645 |
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9780857024534 |
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0857024531 |
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9781280369957 |
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1280369957 |
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9786610369959 |
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661036995X |
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9781446234860 |
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144623486X |
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