Description |
1 online resource |
Contents |
Packaging Design; Table of Contents; Preface; Acknowledgments; Chapter 1: The History; The Growth of Trade; Emerging Communication; Early Commercial Expansion; The Industrial Revolution; Mass Production; Mid-Century Expansion; Consumer Protections; The Packaging Design Firm; New Refinements in Packaging Design; Changing Times and Values; Chapter 2: Defining Packaging Design; What Is Packaging Design?; Culture and Values; Target Market; Packaging Design and Brand; Fundamental Principles of Two-Dimensional Design; Packaging Design Objectives; Chapter 3: Elements of the Packaging Design |
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The Primary Display PanelTypography; Color; Imagery; Structure, Materials, and Sustainability; Production; Legal and Regulatory Issues; Chapter 4: The Design Process; Predesign; Beginning the Assignment; Phase 1: Observation, Immersion, and Discovery; Phase 2: Design Strategy; Phase 3: Design Development; Phase 4: Design Refinement; Phase 5: Design Finalization and Preproduction; Retail Reality; Key Points about the Design Process; Chapter 5: The Packaging Design Profession; The Stakeholders; Managing the Business; Entering the Profession; Glossary; Appendix A: Consumer Product Categories |
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Appendix B: Materials and ToolsBibliography; Professional Credits; Figure Credits; Index |
Summary |
"Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products"--Provided by publisher |
Bibliography |
Includes bibliographical references and index |
Notes |
Print version record and CIP data provided by publisher |
Subject |
Packaging -- Design
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TECHNOLOGY & ENGINEERING -- Industrial Design -- Packaging.
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Packaging -- Design.
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Form |
Electronic book
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Author |
Krasovec, Sandra A
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LC no. |
2012006996 |
ISBN |
9781118358542 |
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1118358546 |
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9781118358603 |
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1118358600 |
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9781118358610 |
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1118358619 |
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9781118354636 |
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111835463X |
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9781118354643 |
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1118354648 |
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