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Book Cover
E-book
Author Klimchuk, Marianne Rosner

Title Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec
Edition Second edition
Published Hoboken, NJ : John Wiley & Sons, 2012

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Description 1 online resource
Contents Packaging Design; Table of Contents; Preface; Acknowledgments; Chapter 1: The History; The Growth of Trade; Emerging Communication; Early Commercial Expansion; The Industrial Revolution; Mass Production; Mid-Century Expansion; Consumer Protections; The Packaging Design Firm; New Refinements in Packaging Design; Changing Times and Values; Chapter 2: Defining Packaging Design; What Is Packaging Design?; Culture and Values; Target Market; Packaging Design and Brand; Fundamental Principles of Two-Dimensional Design; Packaging Design Objectives; Chapter 3: Elements of the Packaging Design
The Primary Display PanelTypography; Color; Imagery; Structure, Materials, and Sustainability; Production; Legal and Regulatory Issues; Chapter 4: The Design Process; Predesign; Beginning the Assignment; Phase 1: Observation, Immersion, and Discovery; Phase 2: Design Strategy; Phase 3: Design Development; Phase 4: Design Refinement; Phase 5: Design Finalization and Preproduction; Retail Reality; Key Points about the Design Process; Chapter 5: The Packaging Design Profession; The Stakeholders; Managing the Business; Entering the Profession; Glossary; Appendix A: Consumer Product Categories
Appendix B: Materials and ToolsBibliography; Professional Credits; Figure Credits; Index
Summary "Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products"--Provided by publisher
Bibliography Includes bibliographical references and index
Notes Print version record and CIP data provided by publisher
Subject Packaging -- Design
TECHNOLOGY & ENGINEERING -- Industrial Design -- Packaging.
Packaging -- Design.
Form Electronic book
Author Krasovec, Sandra A
LC no. 2012006996
ISBN 9781118358542
1118358546
9781118358603
1118358600
9781118358610
1118358619
9781118354636
111835463X
9781118354643
1118354648