Overview -- Universality -- Fearlessness -- Process -- Irreverence -- Banishing small thinking -- Appetite for destruction -- Detachment -- Reinvention -- Becoming built for change
Summary
Some of the most successful companies in the world came from the humblest beginnings. UPS, the largest logistics and shipping company in the world, started as a bicycle messaging service. When Google was created less than 15 years ago, its founders couldn't raise a mere 1 million from Yahoo! or Microsoft; today Google is worth 180 billion