| Description |
1 online resource (xiv, 335 pages) : illustrations |
| Contents |
Promoting the media : scope and goals / Susan Tyler Eastman, Douglas A. Ferguson, and Robert A. Klein -- Marketing radio / Gregory D. Newton -- Local television promotion : news, syndication, and sales / Douglas A. Ferguson, and William J. Adams -- Management, research, and budgeting in promotion / Michael O. Wirth, and Ronald J. Rizzuto -- Designing on-air, print, and online promotion / Susan Tyler Eastman -- Network television promotion / Douglas A. Ferguson -- Cable marketing and promotion / Robert A. Klein -- New media promotion / Steven Masiclat, and Robert A. Klein -- Promotion in public television and radio / Robert K. Avery, and Mary L. Dickson -- Global promotion and marketing of television / Robert V. Bellamy, Jr., and James B. Chabin |
| Summary |
This highly regarded textbook covers all aspects of promotion for television, cable and radio and has now been updated to include online marketing and promotion and Web message design |
| Notes |
Revised edition of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. ©2002 |
| Bibliography |
Includes bibliographical references (pages 321-323) and index |
| Notes |
English |
|
Print version record |
| Subject |
Television broadcasting -- Marketing
|
|
Radio broadcasting -- Marketing
|
|
Cable television -- Marketing
|
|
TECHNOLOGY & ENGINEERING -- Television & Video.
|
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Cable television -- Marketing
|
|
Radio broadcasting -- Marketing
|
|
Television broadcasting -- Marketing
|
| Form |
Electronic book
|
| Author |
Eastman, Susan Tyler.
|
|
Ferguson, Douglas A.
|
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Klein, Robert A., 1928-
|
| ISBN |
9780080473437 |
|
0080473431 |
|
9786610967094 |
|
6610967091 |
|
9780240807621 |
|
0240807626 |
|
1136024824 |
|
9781136024825 |
|
1280967099 |
|
9781280967092 |
|
