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Title Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein
Edition 5th ed
Published Amsterdam ; Boston : Elsevier/Focal Press, ©2006
Online access available from:
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Description 1 online resource (xiv, 335 pages) : illustrations
Contents Promoting the media : scope and goals / Susan Tyler Eastman, Douglas A. Ferguson, and Robert A. Klein -- Marketing radio / Gregory D. Newton -- Local television promotion : news, syndication, and sales / Douglas A. Ferguson, and William J. Adams -- Management, research, and budgeting in promotion / Michael O. Wirth, and Ronald J. Rizzuto -- Designing on-air, print, and online promotion / Susan Tyler Eastman -- Network television promotion / Douglas A. Ferguson -- Cable marketing and promotion / Robert A. Klein -- New media promotion / Steven Masiclat, and Robert A. Klein -- Promotion in public television and radio / Robert K. Avery, and Mary L. Dickson -- Global promotion and marketing of television / Robert V. Bellamy, Jr., and James B. Chabin
Notes Revised edition of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002
Bibliography Includes bibliographical references (pages 321-323) and index
Notes Print version record
Subject Cable television -- Marketing
Radio broadcasting -- Marketing
Television broadcasting -- Marketing
Cable television -- Marketing.
Radio broadcasting -- Marketing.
TECHNOLOGY & ENGINEERING -- Television & Video.
Television broadcasting -- Marketing.
Form Electronic book
Author Eastman, Susan Tyler.
Ferguson, Douglas A.
Klein, Robert A., 1928-
ISBN 9781136024818
OTHER TI Promotion and marketing for broadcasting, cable, and the web