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Book Cover
Book

Title Promotion & marketing for broadcasting & cable / [edited by] Susan Tyler Eastman, Robert A. Klein
Edition Second edition
Published Prospect Heights, Ill. : Waveland Press, [1991]
©1991

Copies

Location Call no. Vol. Availability
 W'PONDS  384.5550688 Eas/Pam  AVAILABLE
Description xix, 444 pages : illustrations ; 23 cm
Notes Rev. ed. of: Strategies in broadcast and cable promotion. c1982
Bibliography Includes bibliographical references (pages 393-402) and index
Subject Cable television -- Marketing.
Radio broadcasting -- Marketing.
Television broadcasting -- Marketing.
Author Eastman, Susan Tyler.
Klein, Robert A., 1928-
LC no. 91181812
ISBN 0881335363
Other Titles Promotion and marketing for broadcasting and cable
OTHER TI Strategies in broadcast and cable promotion
Other Titles Promotion and marketing for broadcasting and cable