List of Figures; List of Tables; List of Abbreviations; Introduction; Analytical-rational navigators versus intuitivesailors: Characteristics and styles in strategicplanning; Environmental Scanning using causality-basedscenario techniques; Causality-based impact factor analysis in theGerman consumer cosmetics market; Institutional and company variables' influence oncorporate performance in a cross-country analysis; Integration of empirical causality analysis in thestrategic planning process; Conclusions; Appendix A; Appendix B; Appendix C; Appendix D; References
