Introduction -- Know your own mind (in order to change others') -- See how graphs work (inside your brain) -- Choose the right graph (for your data) -- Simplify to amplify (your message) -- Build effective slides (with the point in mind) -- Structure your data (so others can follow it) -- Frame the data to persuade (so the audience acts) -- Present your data (with less preparation) -- Prepare for resistance (because resistance shows they care)
Summary
"A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"-- Provided by publisher
Bibliography
Includes bibliographical references (pages 247-248) and index
