| Description |
1 online resource (xiii, 53 pages) : illustrations (some color) |
| Series |
SpringerBriefs in computer science, 2191-5768 |
|
SpringerBriefs in computer science, 2191-5768
|
| Summary |
The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud |
| Bibliography |
Includes bibliographical references |
| Notes |
Online resource; title from PDF title page (SpringerLink, viewed June 19, 2017) |
| Subject |
Deceptive advertising.
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Internet marketing.
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Information retrieval.
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Network hardware.
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Computer security.
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SOCIAL SCIENCE -- Criminology.
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Deceptive advertising
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Internet marketing
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| Form |
Electronic book
|
| Author |
Zhu, Xingquan, 1973- author
|
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Tao, Haicheng, author
|
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Wu, Zhiang, author
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Cao, Jie, author
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Kalish, Kristopher, author
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Kayne, Jeremy, author
|
| ISBN |
9783319567938 |
|
3319567934 |
|
