| Description |
viii, 424 pages : color illustrations, forms ; 28 cm |
| Contents |
What is sports and entertainment marketing? -- Sports and entertainment means business -- The wide world of sports and entertainment -- Hit a home run with customers -- Marketing-information management -- The marketing game plan -- The product is sports and entertainment -- Choose the channel -- The economics of supply and demand -- Sports and entertainment promotion -- Promotional planning -- Selling sports and entertainment -- Sports and entertainment legal issues -- Creating, owning, and operating a business -- Scoring a career |
| Bibliography |
Includes index |
| Subject |
Sports -- Marketing.
|
| Author |
Oelkers, Dotty Boen.
|
| ISBN |
9780538445153 student edition soft cover |
|
0538445157 student edition soft cover |
|
9780538445146 student edition hardcover : cover |
|
0538445149 student edition hardcover : cover |
|
