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Book Cover
E-book
Author Singh, Jaspal Naveel

Title Downscaling Culture : Revisiting Intercultural Communication
Published Newcastle-upon-Tyne : Cambridge Scholars Publishing, 2016

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Description 1 online resource (398 pages)
Contents Table of Contents; List of Figures; List of Tables; Acknowledgements; Chapter One; Chapter Two; Part I: Forming Small Cultures; Chapter Three; Chapter Four; Chapter Five; Chapter Six; Part II: Managing Intercultural Education; Chapter Seven; Chapter Eight; Chapter Nine; Chapter Ten; Part III: Mediated Encounters; Chapter Eleven; Chapter Twelve; Chapter Thirteen; Chapter Fourteen; Postscript; Contributors; Index
Summary In the current era of globalisation, big-C Culture loses analytical purchase. However, research, as well as intercultural training and education, continues to take for granted a more or less fixed idea of culture. This volume updates intercultural communication, both its theory and its application, by utilising a theory of scales in order to understand how culture gets contextualised as speakers communicate and negotiate meaning with each other. As succinctly captured in the title of this volume, it is suggested that research can 'downscale culture' analytically: culture might be, but also mig
Bibliography Includes bibliographical references and index
Notes Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL
Print version record
Subject Intercultural communication.
SOCIAL SCIENCE -- General.
Intercultural communication
Form Electronic book
Author Kantara, Argyro
Cserző, Dorottya
ISBN 9781443898133
1443898139