Front Cover; Title Page; Copyright; Contents; Timeline; Introduction; Chapter 1. Entrepreneurs and Business; Chapter 2. Making a Plan; Chapter 3. Customers and Competition; Chapter 4. Marketing and Communication; Chapter 5. Managing the Money; Chapter 6. Where the Future Begins; Glossary; Resources; Index; Back cover
Summary
Introduces the concept of entrepreneurship, covering how to develop ideas into business plans, marketing strategies, and money management
Notes
"With 25 projects."
Bibliography
Includes bibliographical references (page 120) and index