| Description |
1 online resource (229 pages) |
| Contents |
Cover; Half Title; Title Page; Copyright Page; Contents; Reviews; Setting the Context; Foreword; Preface; Acknowledgments; The 80-80 Rule; Section I: Redefining Innovation; 1. Rise of a Unicorn Industry; Unintended Consequences of Disconnected Choices; The Western Biopharmaceutical Industry Takes Shape; The Golden Era; A "Unicorn Industry" Is in Place; A Perspective on Global Differences in Reimbursement of Biopharmaceuticals; Endnotes; 2. The Unicorn Industry Loses Its Wings; Limited White Spaces for Traditional Product-Focused Innovation; Therapies versus Cures |
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Outcome and Value versus Safety and EfficacyTransition from Old to New Technology; Commoditization; Consumerism; New Disruptors; Evolution of the Regulatory Framework as a Source of Disruption; An Industry Perspective; The Future?; Endnotes; 3. An Experiment in Challenging the Status Quo; Challenging the Status Quo; Innovation Is Not a Choice; Endnotes; 4. Innovation Redefined; Redefining Innovation; Drive the Core, but Know It Is a Short-Term Game; Invest in Adjacent; It Is Easier to Execute; Experiment with Breakthrough to Define New Futures; Beyond Healthcare; Endnotes |
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5. Next-Generation Unicorn IndustryEndnotes; Section II: Igniting Growth; 6. Applying "The 80-80 Rule"; 7. Setting Up for Success; Leadership Foresight and Courage to Invest; A New Breed of Leaders; Teaming the Right Talent; Reflections on the Experiment in Challenging the Status Quo; Endnote; 8. Finding White Spaces; Embrace the Need, Money Will Follow; Outside In First, Inside Out Next; Endnotes; 9. Developing New Ventures; Design for the End User, but Consider the Ecosystem; Keep It Modular; Keep It Simple; 10. Becoming Adept at Partnering |
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Partnerships That Span Development and CommercializationMaking Partnerships Work; 11. Afterword; Authors; Index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Pharmaceutical industry -- Technological innovations.
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Pharmaceutical biotechnology.
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Biopharmaceutics.
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Organizational change.
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Pharmaceutical industry.
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Drug Industry
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Organizational Innovation
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Inventions
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Biopharmaceutics
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BUSINESS & ECONOMICS -- Industries -- General.
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Pharmaceutical industry
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Biopharmaceutics
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Organizational change
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Pharmaceutical biotechnology
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Pharmaceutical industry -- Technological innovations
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| Form |
Electronic book
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| Author |
Huth, Jeff
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| ISBN |
9780429015939 |
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0429015933 |
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9780429015922 |
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0429015925 |
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9780429506970 |
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042950697X |
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