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Book Cover

Title Handbook of visual communication theory, methods, and media / edited by Sheree Josephson, James Kelly, Ken Smith
Edition Second edition
Published London : Routledge, 2020


Description 1 online resource illustrations (black and white)
Series Routledge Communication Ser
Routledge Communication Ser
Contents Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Contributors -- Preface -- Introduction: Visual Communication Dominates the 21st Century -- Theory I: Perception Theory -- 1 Perception Theory: A Neurological Perspective on Visual Communication -- 2 Using Eye Tracking to See How Children Read Interactive Storybooks with Supplemental or Incidental Digital Features -- Theory II: Visual Cognition -- 3 Visual Cognition
4 Visual-Verbal Redundancy and College Choice: Does the Level of Redundancy in Student Recruitment Advertisements Affect High School Students' Decision-Making Process? -- Theory III: Aesthetics -- 5 Aesthetics Theory: Aesthetic Experience as a Communicative Tool in the 21st Century -- 6 Applying Aesthetic Principles to Tell Stories through Photojournalism: Taking a Look Back at My Memorable Images -- Theory IV: Visual Rhetoric -- 7 Visual Rhetoric: Theory, Method, and Application in the Modern World -- 8 Trump as Global Spectacle: The Visual Rhetoric of Magazine Covers
Theory V: Visual Semiotics -- 9 Visual Semiotics Theory: Introduction to the Science of Signs -- 10 Jordanian Banknote Design: A Social Semiotic Analysis -- 11 The Myth of the American Landscape: Photography and the Semiotics of Nature -- Theory VI: Cultural Studies -- 12 Cultural Studies Theory: The Production and Consumption of Meaning -- 13 Altering the Body/Altering Communication: Using Cultural Studies Theory to Examine Interactions Related to Body Modification -- Theory VII: Visual Ethnography -- 14 Visual Ethnography: From Visual to Networked to Multimodal Practice
15 Oppositional Articulations: An Ethnographic Study with Black Artists in Austin, Texas -- Theory VIII: Visual Narrative -- 16 Narrative Theory: Visual Storytelling -- 17 Performing the Past in the Present: Prosperity Junction, Public Memory, and American Identity -- Theory IX: Applied Media Aesthetics -- 18 Applied Media Aesthetics: Encoding and Decoding Meta-Messages -- 19 Understanding X-Ray Images: A Medi(c)a(l) Aesthetics Approach -- Theory X: Digital Media -- 20 Digital Media Theory: From One-Way to Multidirectional Communication -- 21 Google Doodles and Collective Memory-Making
22 Profile Pictures across Platforms : How Identity Visually Manifests Itself among Social Media Accounts -- Theory XI: Visual Intertextuality -- 23 Visual Intertextuality Theory: Exploring Political Communication and Visual Intertextuality through Meme Wars -- 24 What Makes an Internet Meme a Meme? Six Essential Characteristics -- Theory XII: Visual Ethics -- 25 Visual Ethics: A Dynamic of Process and Meaning -- 26 "Stolen Valor," Moral Panic, and the Ethics of Digital Vigilantism -- Theory XIII: Visual Literacy -- 27 Visual Literacy Theory: Moving Forward
Subject Visual communication.
Visual communication -- Methodology
Visual communication
Form Electronic book
Author Josephson, Sheree, editor
Kelly, James, editor
Smith, Ken, 1947 August 14- editor.
LC no. 2019056583
ISBN 9780429956935