The triumph of branding -- What is 'branding'? -- The history of branding -- How branding works -- The branding business -- Branding projects -- The ethics of branding -- A future for branding?
Summary
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic and what the future for brands might be
Bibliography
Includes bibliographical references and index
Audience
Specialized
Notes
Online resource; title from home page (viewed on June 23 2017)
