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Book Cover
E-book
Author Johnston, Robert E., Jr.

Title The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities / Robert E. Johnston, Jr., J. Douglas Bate
Published New York : AMACOM, ©2003

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Description 1 online resource (xviii, 286 pages) : illustrations
Contents Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation
Summary Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. The book is based on the authors' 32 years of experience consulting to major organizations, and is supplemented by
Bibliography Includes bibliographical references (pages 279-282) and index
Notes Print version record
Subject Strategic planning.
BUSINESS & ECONOMICS -- Strategic Planning.
Strategic planning
Form Electronic book
Author Bate, J. Douglas.
ISBN 0814427499
9780814427491
0814407684
9780814407684