| Description |
1 online resource (xxvi, 385 pages) : illustrations |
| Contents |
About the author -- Acknowledgements -- Introduction : Unicorns and zombies -- Part One. Innovation Strategy for Pragmatists. 1. The power of strategic intentionality -- 2. The do-or-die issue of innovation performance -- 3. Money talks -- 4. The innovation that customers buy -- 5. How much innovation is enough -- 6. The future is coming ready or not -- 7. Detecting weak signals from the future -- 8. Blurred vision -- 9. What does the future actually mean? -- 10. The future and its naysayers -- 11. Leading from the future -- 12. Innovation strategy : Turn it on -- 13. Quick-start innovation strategy workshop -- Part Two. Turning on a Fast-Track Innovation Process. 14. Why zombies hate innovation process -- 15. Starting with insight : The innovation particle -- 16. 'Why' matters more than 'What with customer insight -- 17. Working with customer 'progress' insights -- 18. Framing great opportunities -- 19. Catalytic questions -- 20. Hot love -- 21. Preparing for greatness -- 22. Running a creative session -- 23. How to choose the right ideas -- 24. The 'Five-Day Brainstorm' -- 25. Tracking idea progress -- 26. Overcoming the execution problem -- 27. Innovation rocket fuel -- 28. Innovation trapdoors -- 29. If you only read one chapter... -- 30. Show me the money? -- 31. Dead on arrival -- 32. Your great idea isn't enough -- Part Three. Building Your People's Innovation Capabilities. 33. Enabling ingenuity -- Part Four. Time, Money, and Talent : How to Resource Innovation. 34. Who does it and who pays for it? -- Part Five. Innovation Culture for Realists. 35. Calibrating culture to outcome -- 36. Be more human -- 37. If culture feels too woolly, switch to 'space' -- 38. Bold ideas aren't born on stage -- 39. Next-level creative culture -- 40. Innovation fight club -- 41. Driving with the handbrake on -- Part Six. Leading an Innovation Reformation. 42. The innovation leadership mandate -- 43. Innovation never 'just happens' -- 44. Mapping the leadership territory -- 45. To boldly grow -- 46. It takes a leader -- 47. You are a user experience -- 48. Confronting personal relevance -- 49. Enduring the bumps -- Part Seven. Turn It On, Turn It Up. 50. Turning it on -- Index |
| Summary |
"Learn to fight off 'zombification' in your organisation and ensure growth and relevance in the digital age. Many companies fall victim to the 'zombie' mindset -- lack of effective marketing, low organisational morale, a dwindling customer base, inadequate financials and accounting systems, stagnant growth -- the list goes on. The harsh reality is that many zombie companies ultimately run out of customers and shut their doors for good. To break free from this mindset, companies need to employ a practical, systematic approach that encompasses all of the elements necessary to bring them back to the land of the living. 'Be Less Zombie' is an engaging behind-the-scenes guide that helps organisations expel the zombie factor and proceed forward in a positive, productive direction. Filled with practical tools and real-life stories, this valuable resource provides business-tested guidance for building agile, innovative teams and organisations. Author Elvin Turner has coached hundreds of innovation programmes that break the zombie spell and inject new life into organisations worldwide. Uniquely, this book focuses on each of the vital elements -- strategy, innovation, culture and business model -- that combine to produce the cure for 'zombification' and propel growth. Mixing tongue-in-cheek observations and seasoned leadership advice, this book : provides a roadmap for leading transformation in an organisation ; includes interviews with senior leaders of global corporations such as Sony Music and Universal ; strengthens strategic forward thinking in the global business environment ; addresses new and emerging digital trends such as AI, machine learning, blockchain and disruptive start-ups ; helps every team member become an agent of change ; executives, managers and team members of any organisation, ranging from the hottest start-up to the most-established corporation, will find 'Be Less Zombie' essential reading."--taken from publisher description on web site |
| Notes |
Includes index |
|
Online resource; title from pdf information screen (ProQuest Ebook Central, viewed January 17, 2023) |
| Subject |
Organizational change.
|
|
Leadership.
|
|
Leadership
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Organizational change
|
| Form |
Electronic book
|
| Author |
Johnston, Richard, illustrator
|
| LC no. |
2019057700 |
| ISBN |
9780857088239 |
|
0857088238 |
|
9780857088246 |
|
0857088246 |
|
