| Description |
1 online resource (vi, 288 pages) |
| Series |
Routledge studies in multimodality ; 20 |
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Routledge studies in multimodality ; 20.
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| Contents |
Cover; Title; Copyright; Contents; Introduction; Part I Writing and Reading; 1 The Production and Perception of Handwritten Traces; 2 Touchlines: Manual Inscription and Haptic Perception; 3 Graphic Trace-Making as Articulated-Expressive Trajectories of Movement: De-Textualising and De-Stratifying Graphic Traces; Part II Bodies, Tools and Materials; 4 Ink Under My Nails; 5 The European Lettering Institute: Or How Being Left-Handed Challenged Well-Established Mark-Making Methodologies; 6 The Discipline of Tracing in Architectural Drawing |
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7 Contemporary Western Calligraphy: Written Marks as Visible Rhythms; Part III Manual and Digital Traces; 8 Expressing Identity in Microsoft Word: A Critical Discussion of the Stylistic Normativity of Templates and Software; 9 (Ir)Regularity; Part IV Kinds of Traces; 10 Losing to Gain: Balancing Style and Texture in the Starbucks Logo; 11 Traces in Public Spaces: Studying Religious Signs in Social Frames; 12 Calligraphy as Graphically Autonomous Form: A Corpus Study of Persian Calligraphic Letterforms Using a Multimodal Approach; 13 Signifying Intimate Needs in Public Spaces; Contributors |
| Summary |
"This book examines the materiality of writing. It adopts a multimodal approach to argue that writing as we know it is only a small part of the myriad gestures we make, practices we engage in, and media we use in the process of trace-making. Taking a broad view of the act of writing, the volume features contributions from both established and up-and-coming scholars from around the world and incorporates a range of methodological and theoretical perspectives, from fields such as linguistics, philosophy, psychology of perception, design, and semiotics. This interdisciplinary framework allows readers to see the relationships between writing and other forms of "trace-making", including architectural drawings, graphic shapes, and commercial logos, and between writing and reading, with a number of illustrations highlighting the visual data used in the forms and studies discussed. The book also looks forward to the future, discussing digital media and new technology and their implications for trace-making. This pioneering volume will be of interest to scholars and researchers in multimodality, literacy, cognitive neuroscience, design theory, discourse analysis, and applied linguistics."--Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Semiotics -- Social aspects
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Visual communication.
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Communication -- Methodology.
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Writing.
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Writing
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writing (processes)
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LANGUAGE ARTS & DISCIPLINES -- Alphabets & Writing Systems.
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LANGUAGE ARTS & DISCIPLINES -- Spelling.
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Semiotics -- Social aspects
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Visual communication
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Communication -- Methodology
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Writing
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| Form |
Electronic book
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| Author |
Johannessen, Christian Mosbæk, editor
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Van Leeuwen, Theo, 1947- author.
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| ISBN |
9781134986392 |
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1134986394 |
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9781315537306 |
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1315537303 |
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