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Book Cover
Author Drewniany, Bonnie L.

Title Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler
Edition Ninth edition
Published Belmont, CA : Thomson/Wadsworth, [2008 [that is, 2007]
©2008 [that is


Location Call no. Vol. Availability
 MELB  659.132 Jew/Csi 2008  AVAILABLE
Description xiv, 332 pages : illustrations ; 26 cm
Summary Provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step
Notes This edition published 2007
Bibliography Includes bibliographical references and index
Subject Advertising copy.
Advertising layout and typography.
Author Jewler, A. Jerome.
LC no. 2007922715
ISBN 0495095699