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Record 9 of 10
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Author
Jewler, A. Jerome.
Title
Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany
Edition
Seventh edition
Published
Belmont, CA : Wadsworth, [2001]
©2001
Copies
Location
Call no.
Vol.
Availability
MELB
659.132 Jew/Csi 2001
AVAILABLE
Description
xiv, 312 pages : illustrations ; 26 cm
Bibliography
Includes bibliographical references (pages 295-299) and index
Subject
Advertising copy.
Advertising layout and typography.
Author
Drewniany, Bonnie L.
LC no.
00038220
ISBN
053455783X
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