Title Marketing issues in Western Europe : changes and developments / Erdener Kaynak, Frederic Jallat, editors

Published New York : International Business Press, 2005

Copies

Location	Call no.	Vol.	Availability
MELB	381.094 Kay/Mii		AVAILABLE

Description 171 pages ; 21 cm Notes "Marketing Issues in Western Europe: Changes and Developments has been co-published simultaneously as Journal of Euromarketing, volume 14, numbers 1/2 2004." Bibliography Includes bibliographical references Subject Marketing -- Europe, Western. Author Kaynak, Erdener. Jallat, Frederic. LC no. 2004026734 ISBN 0789028379 hardcover : cover alkaline paper 0789028387 soft cover alkaline paper

OTHER TI Journal of Euro-marketing

  Permalink