Cover; Editorial boards; Editorial; A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability; Troubled waters: the transformation of marketing in a digital world; Commitment to marketing spending through recessions; Customer orientation and firm's business performance; A resource-advantage theory typology of strategic segmentation; Strategic marketing patterns and performance implications; Innovation summits: comparison and conceptualisation
Development and impact of strategic marketing -- a longitudinal study in a Nordic country from 2008 to 2014
