| Description |
1 online resource (167 pages) |
| Series |
Journal of Service Management: Volume 26, Issue 2 |
|
Journal of Service Management: Volume 26, Issue 2
|
| Contents |
Cover; Editorial advisory board; Guest editorial; Service experience co-creation: conceptualization, implications, and future research directions; The context of experience; Service experiences beyond the direct use: indirect customer use experiences of smartphone apps; Co-creating service experiencepractices; Co-creating the collective service experience; Experience co-creationin financial services:an empirical exploration; The co-creation experience from the customer perspective: its measurement and determinants |
| Summary |
The objective of this eBook is to bring service experience co-creation into the spotlight and to present state-of-the-art research that advances our understanding of this phenomenon and provides future directions for researchers and practitioners. As a whole, this eBook serves as an opening to the study of service experience co-creation. It aggregates current research knowledge on the topic and features a rich mixture of perspectives on its study |
| Bibliography |
Includes bibliographical references |
| Notes |
English |
|
Print version record |
| Subject |
Management.
|
|
Service industries -- Management -- Periodicals
|
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Service industries -- Management.
|
|
management.
|
|
Management
|
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Service industries -- Management
|
| Genre/Form |
Periodicals
|
| Form |
Electronic book
|
| Author |
Helkkula, Anu
|
|
Aarikka-Stenroos, Leena
|
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Kandampully, Jay
|
| ISBN |
9781785602375 |
|
1785602373 |
|
