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Book Cover
E-book
Author Meinhold, Roman, author

Title Fashion myths : a cultural critique / Roman Meinhold ; (translated by John Irons)
Published Bielefeld : Transcript, [2013]
©2013

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Description 1 online resource (166 pages)
Series Cultural and media studies
Cultural and media studies.
Contents A critical inquiry into fashion -- Fashion as a philosophical topos : a historical prelude -- Key question, method and structure -- The fashion concept of proletarized luxury clothing -- Ancestors of fashion : Natural rhythms, trends, costumes -- Pseudo-reincarnation via re-wrapping : 're-in-vesti-nation' -- Fashion myths : meta-goods in marketing and advertising -- Philosophic-anthropological implications of fashion -- Pseudo-tragedy -- Melioration -- Reinvestination -- The ideal-typical incarnation of fashion : the dandy as -- Staging artist -- Aesthete -- Enemy of old age -- Implications of fashion : desiderata of life as an artwork -- Individual existence as entelechy in the social context -- Melioration by means of ascesis -- Philosophy of death and the art of dying
Summary Besides products and services multinational corporations also sell myths, values and immaterial goods. Such 'meta-goods' (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates
Analysis Advertising
Cultural Studies
Cultural Theory
Culture
Design
Fashion Studies
Fashion
Marketing
Philosophy of Culture
Bibliography Includes bibliographical references (pages 157-166)
Notes In English
This work is licensed by Knowledge Unlatched under a Creative Commons license https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode
Print version record
Subject Fashion -- Philosophy
Fashion -- Sociological aspects
Society and social sciences Society and social sciences.
Society and culture: general.
Cultural studies.
Fashion and society.
HEALTH & FITNESS -- Beauty & Grooming.
DESIGN -- History & Criticism.
Form Electronic book
Author Irons, John, 1942- translator.
ISBN 9783839424377
3839424372