Strategic research and political communications for NGOs : initiating policy change / Accenture-Stiftung, Germany ; School of Communication Management, International University in Germany, Bruchsal ; the Banyan, India
NGOs on the agenda : profile of an agent provocateur -- India in focus -- The role of political communication in agenda setting -- Some best practice case studies -- A framework for initiating policy change -- Strategic research -- Strategy -- Political communication -- Strategic communication planning for NGOs -- Advocacy -- Evaluation and policy change
Summary
This book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector
