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Title Strategic research and political communications for NGOs : initiating policy change / Accenture-Stiftung, Germany ; School of Communication Management, International University in Germany, Bruchsal ; The Banyan, India
Published Los Angeles : SAGE, 2009
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource (xvii, 178 pages) : illustrations
Contents NGOs on the agenda : profile of an agent provocateur -- India in focus -- The role of political communication in agenda setting -- Some best practice case studies -- A framework for initiating policy change -- Strategic research -- Strategy -- Political communication -- Strategic communication planning for NGOs -- Advocacy -- Evaluation and policy change
Bibliography Includes bibliographical references
Notes Print version record
Subject Non-governmental organizations.
Social advocacy.
Strategic planning.
Bruchsal (Germany)
Form Electronic book
Author Accenture-Stiftung (Germany)
Banyan (Organization)
International University in Germany. School of Communication Management.
ISBN 8132101200 (paper back)
8132104277 (electronic bk.)
9788132101208 (paper back)
9788132104278 (electronic bk.)
(paper back)