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E-book

Title Strategic research and political communications for NGOs : initiating policy change / Accenture-Stiftung, Germany ; School of Communication Management, International University in Germany, Bruchsal ; the Banyan, India
Published Los Angeles : SAGE, 2009

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Description 1 online resource (xvii, 178 pages) : illustrations
Contents NGOs on the agenda : profile of an agent provocateur -- India in focus -- The role of political communication in agenda setting -- Some best practice case studies -- A framework for initiating policy change -- Strategic research -- Strategy -- Political communication -- Strategic communication planning for NGOs -- Advocacy -- Evaluation and policy change
Summary This book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector
Bibliography Includes bibliographical references
Notes Print version record
Subject Non-governmental organizations.
Strategic planning.
Social advocacy.
Organizations
LAW -- International.
Non-governmental organizations
Social advocacy
Strategic planning
SUBJECT Bruchsal (Germany) http://id.loc.gov/authorities/names/n82013129
Subject Germany -- Bruchsal
Form Electronic book
Author Accenture-Stiftung (Germany)
International University in Germany. School of Communication Management.
Banyan (Organization)
ISBN 9788132104278
8132104277
8132101200
9788132101208