Proceedings of the International Services Marketing Conference 2002 : Emerging issues in services marketing: emotions, e-marketing and encounters : Brisbane, Queensland, Australia 3-5 July 2002 / editors, Janet R. McColl-Kennedy, Sharyn Rundle-Thiele
Published
St. Lucia, Qld. : Graduate School of Management, University of Queensland, 2002
These proceedings contain the papers and abstracts of papers presented at the International Services Marketing Conference held 3rd-5th July 2002 in Brisbane. This conference was designed to create dialogue between senior managers and academics and featured papers from Australia, Hong Kong, Korea, New Zealand, Singapore and the US
