Title Advances in national brand and private label marketing : Ninth International Conference, 2022 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva, editors

Published Cham, Switzerland : Springer, [2022]

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Description 1 online resource (xi, 202 pages) : illustrations (some color) Series Springer proceedings in business and economics, 2198-7254 Springer proceedings in business and economics. 2198-7254 Summary This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses Bibliography Includes bibliographical references and author index Notes Description based on online resource; title from digital title page (viewed on June 15, 2022) Subject Marketing -- Congresses Brand name products -- Congresses Brand name products Marketing Genre/Form proceedings (reports) Conference papers and proceedings Conference papers and proceedings. Actes de congrès. Form Electronic book Author Martínez-López, Francisco J., 1960- editor. Gázquez-Abad, Juan Carlos, editor Ieva, Marco (Research fellow in marketing), editor. ISBN 3031065816 9783031065811

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