Title Marketing cities : place branding in perspective / guest editors, Ares Kaladides and Mihalis Kavaratzis

Published [Bradford, England] : Emerald, 2009

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Description 1 online resource Series Journal of place management and development, 1753-8335 ; vol. 2, no. 1 Journal of place management and development ; v. 2, no. 1 Notes Title from PDF title page (viewed September 17, 2009) Papers selected from the conference held Dec. 4-6, 2008 "The official journal of the Institute of Place Management"--Cover Bibliography Includes bibliographical references Subject City promotion -- Congresses Branding (Marketing) -- Congresses City planning -- Management -- Congresses Business planning -- Congresses BUSINESS & ECONOMICS -- Public Relations. Branding (Marketing) Business planning City planning -- Management City promotion Genre/Form Conference papers and proceedings Form Electronic book Author Kaladides, Ares Kavaratzis, Mihalis Institute of Place Management. ISBN 9781848555792 1848555792

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