Limit search to available items
Book Cover
Book
Author Boddewyn, J. J. (Jean J.)

Title Comparison advertising : a worldwide study / J. J. Boddewyn, Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari ... [and others]
Published New York : Hastings House, [1978]
©1978

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  659.13 Bod  AVAILABLE
Description x, 245 pages : illustrations ; 24 cm
Series Communication arts book
Notes "A worldwide study sponsored by the International Advertising Association."
Includes index
Subject Comparative advertising.
Author Marton, Katherin, author
International Advertising Association (1950- )
LC no. 78005546
ISBN 0803812493