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Book Cover
E-book
Author Institute of Leadership & Mana, Institute of Leadership &

Title Marketing for Managers Super Series
Edition 5th ed
Published Hoboken : Taylor & Francis, 2012

Copies

Description 1 online resource (63 pages)
Contents Cover; Marketing for Managers; Copyright; Contents; Series preface; Unit specification; Workbook introduction; 1. ILM Super Series study links; 2. Links to ILM qualifications; 3. Workbook objectives; Session A: The marketing mix; 1 Introduction; 2 The elements of the marketing mix; 3 Product quality; 4 The right promotion; 5 The people factor in the marketing mix; 6 Summary; Session B: Analysing the market; 1 Introduction; 2 Recognizing the need for change; 3 PESTLE analysis; 4 Market segmentation; 5 SWOT analysis; 6 The marketing plan; 7 Summary; Performance checks; 1 Quick quiz
2 Workbook assessmentReflect and review; 1 Reflect and review; 2 Action plan; 3 Extensions; 4 Answers to self-assessment questions; 5 Answers to the quick quiz; 6 Certificate
Summary Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in First Line Management. The learning content is also closely aligned to the Level 3 S/NVQ in Management. The series consists of 35 workbooks. Each book will map on to a course unit (35 books/units)
Notes Print version record
Form Electronic book
ISBN 9780080914947
0080914942