Title Where the rubber meets the road : a model of in-store consumer decision making / J. Jeffrey Inman, Russell S. Winer

Published Cambridge, Mass. : Marketing Science Institute, 1998

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8343 Inm/Wtr		AVAILABLE

Description vi, 34 pages ; 28 cm Series Report ; no. 98-122 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 98-122 Notes "October 1998" "Working paper" Subject Consumer behavior. Consumers -- Decision making. Author Winer, Russell S. Marketing Science Institute (Cambridge, Mass.)) LC no. 00001450

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