| Description |
xxvi, 232 pages : illustrations ; 21 cm |
| Contents |
Pt. 1. A Customer-centric Framework. Ch. 1. Measuring Success. Ch. 2. Defining a Framework. Ch. 3. Applying the Framework -- Pt. 2. Metrics, Analysis, and Interpretation. Ch. 4. Engaging Customers. Ch. 5. Explaining Dropouts. Ch. 6. Containing Dropouts. Ch. 7. Choosing Metrics and Analytical Techniques -- Pt. 3. Data Collection, Cleansing, and Integration. Ch. 8. Understanding the Data. Ch. 9. Collecting the Data. Ch. 10. Preparing the Data for Analysis -- Pt. 4. Implementation of Web Measurement. Ch. 11. Resourcing Web Measurement. Ch. 12. Selecting Tools and Vendors. Ch. 13. Implementing Measurement Practices. Ch. 14. Predicting the Future |
| Summary |
Written for those developing a website and for the business person, not the technical expert. Can you confidently say your website is working? What is it meant to do? Are you getting a return on the investment you made to build, operate and maintain this site? Is the site fulfilling your customers' needs, or is it driving them away? |
| Analysis |
Sales & marketing (Australia ) Internet & WWW |
|
Sales & marketing (Australia ) Internet & WWW |
| Notes |
Includes bibliographical references and index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Internet marketing.
|
|
Web sites -- Design.
|
| LC no. |
00002314 |
| ISBN |
1740096487 : |
|
