Title Online customer experience in e-retailing / Donna M. Iucolano

Published London : Henry Stewart Talks, 2014

Click on the following:
HSTalks Business & Management Collection

Copies

Description 1 online resource (1 streaming video file (19 min.)) : colour, sound Series Planning and implementing a retail strategy Henry Stewart talks. Business and management collection. Planning and implementing a retail strategy Contents Online customer experience defined -- Current size and projected growth of digital commerce -- Changing customer expectations -- 8 factors contributing to great online customer experience -- 10 implications for retailers (reasons for striving to deliver a great customer experience) Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Consumer satisfaction. Consumers' preferences. Consumers -- Attitudes. Electronic commerce. Internet marketing. Consumer satisfaction. Consumers -- Attitudes. Consumers' preferences. Electronic commerce. Internet marketing. Form Streaming video

Other Titles HS talks H.S. talks HS talks H.S. talks HS talks H.S. talks

  Permalink