| Description |
1 online resource (321 pages) |
| Series |
Marketing for a New Century |
|
Marketing for a new century.
|
| Contents |
Cover; Contents; Preface; Chapter 1 -- Introduction; Chapter 2 -- Antecedents and Affinities: Evolutionary and ""Austrian"" Economics; Chapter 3 -- Antecedents and Affinities: Heterogeneous Demand and Differential Advantage; Chapter 4 -- Antecedents and Affinities: Business Strategy and Institutional Theory; Chapter 5 -- Resource-Advantage Theory: Foundational Premises; Chapter 6 -- Resource-Advantage Theory: An Evolutionary, Process Theory of Competition; Chapter 7 -- Productivity, Efficiency, and Effectiveness; Chapter 8 -- Endogenous Economic Growth; Chapter 9 -- The Wealth of Nations |
|
Chapter 10 -- ConclusionReferences; Author Index; Subject Index; About the Author |
| Summary |
The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Competition
|
|
Competition
|
| Form |
Electronic book
|
| LC no. |
99006724 |
| ISBN |
9781452221649 |
|
1452221642 |
|
9781452220321 |
|
1452220328 |
|
9780761917298 |
|
0761917292 |
|
