What marketing metrics are used by MSI members? / Russell S. Winer -- Marketing metrics across industries : from food to sports to pharmaceuticals / James W. Masterson -- Inferring customer value from local information / David R. Bell -- Pushing the levers that make money : econometrics and business development / Steve Kincaid -- Toward a system for monitoring brand health / C.B. Bhattacharya, Leonard M. Lodish -- Economic theory and brand health : a new accounting / Stuart Agres -- The slipper-e art of measuring e-brand value / Stephen F. Dull, Kelly A. Dixon -- Web metrics : what can we learn from the "offline" world? / Peter Fader -- Kraft's return on marketing investment : portfolio management planning implications / Michael D. Duffy -- Decision satisfaction as a perfromance metric / Gavan Fitzsimons
