Title Buyer behavior in marketing strategy / John A. Howard

Edition Second edition Published Englewood Cliffs, N.J. : Prentice Hall, [1994] ©1994

Copies

Location	Call no.	Vol.	Availability
MELB	658.8342 How/Bbi 1994		AVAILABLE

Description xix, 603 pages : illustrations ; 25 cm Analysis Consumer behaviour Notes Rev. ed. of: Consumer behavior in marketing strategy. c1989 Bibliography Includes bibliographical references and index Subject Consumer behavior. Marketing -- Management. Author Howard, John A. Consumer behavior in marketing strategy LC no. 93043182 ISBN 0136690114

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