Title Communication and persuasion : psychological studies of opinion change / by Carl I. Hovland, Irving L. Janis and Harold H. Kelley

Published New Haven : Yale University Press, 1953

Copies

Location	Call no.	Vol.	Availability
W'PONDS	153.852 HOV		AVAILABLE

Description xii, 315 pages Analysis Attitudes Communication Opinions Psychology Attitudes Communication Opinions Psychology Notes Includes bibliographies Bibliography Includes bibliographies Subject Attitude (Psychology) Attitude change. Communication. Persuasion (Rhetoric) Psychology, Applied. Public opinion -- Psychological aspects. Communication. Psychology, Applied. Author Janis, Irving L. (Irving Lester), 1918-1990. Kelley, Harold H. LC no. 53007776

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