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Book Cover
E-book
Author Housman, Timothy, author

Title Kraft Foods, Inc. : the cost of advertising on children's waistlines / Timothy Housman, Pauline Hwa, James S. O'Rourke
Published London : SAGE Publications Ltd, 2017

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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Kraft is known for providing quality in food and beverage products to more than 99% of U.S. households, but today, with health conscious consumers who blame the rise in childrens obesity on food marketing, Kraft is under fire for making less healthy foods and promoting them to children. The challenge for Kraft is to communicate a commitment to a healthy lifestyle and to stricter marketing standards for children while maintaining profitability
Notes Originally published: Housman, T., Hwa, P., & ORourke, J. S. (2006). Kraft Foods, Inc.: The cost of advertising on childrens waistlines. 06-13. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
Description based on XML content
Subject Kraft Heinz Company.
SUBJECT Kraft Heinz Company fast
Subject Food industry and trade -- Health aspects
Food industry and trade -- Marketing
Children -- Nutrition.
Social responsibility of business.
Children -- Nutrition
Food industry and trade -- Health aspects
Food industry and trade -- Marketing
Social responsibility of business
Genre/Form Case studies.
Études de cas.
Form Electronic book
Author Hwa, Pauline, author
O'Rourke, James S., 1946- author.
ISBN 9781526406019
1526406012