Dedication; Acknowledgments; Introduction; Chapter One: Why Does Healthcare Matter?; Chapter Two: Today's Healthcare Crisis: A Deeper Look at the Causes and Effects; Chapter Three: The U.S. Medical Marketing Model; Chapter Four: Healthcare Consumerism and Personal Responsibility; Chapter Five: Business and the Employer: Catalysts for Change; Chapter Six: Collaborative Initiatives; Chapter Seven: Early Adopters, Measurable Results; Chapter Eight: A Plan of Action; Chapter Nine: Bringing Healthcare Consumerism Inside: The Communications Campaign
Chapter Ten: A Vision of Healthcare Consumerism as the Driver of ChangeRecommended Resources; About the Author
Summary
Why Healthcare Matters is a practical guide to help influential business executives and leaders address a major crisis of our time? healthcare. Frank Hone, a healthcare consumerism advocate and practitioner, takes a big picture look at what?s wrong with healthcare in the U.S. and provides a set of practical, market-based strategies and solutions. The core idea of Why Healthcare Matters is that the solution lies in personal responsibility and employer engagement. And the heart of the book is a seven-step plan of action to drive substantial change in healthcare in your company
