Title Managing cultural differences : strategies for competitive advantage / Lisa Hoecklin

Published Wokingham, England ; Reading, Mass. : Addison-Wesley, [1995] ©1995

Copies

Location	Call no.	Vol.	Availability
MELB	658.049 Hoe/Mcd		AVAILABLE

Description x, 158 pages : illustrations ; 25 cm Series The EIU series EIU series. Contents The Impact of cultural diversity on international business -- Culture: What it is, what it is not and how it directs organizational behaviour -- The strategic value of cultural differences -- Advertising across cultures -- Managing human resources across cultures -- Managing alliances across cultures Analysis Culture Related to Organisations Culture Related to Organisations Notes On title page: EIU, The Economist Intelligence Unit Bibliography Includes bibliographical references and index Subject Competition, International -- Social aspects -- Case studies. Intercultural communication -- Case studies. International business enterprises -- Management -- Social aspects. Genre/Form Case studies. Author Economist Intelligence Unit (Great Britain) LC no. 94037013 ISBN 0201427702 9780201427707

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