Overview of business analytics -- Introduction to R -- R for data analysis -- Introduction to descriptive analytics -- Business analytics process and data exploration -- Supervised machine learning : classification -- Unsupervised machine learning -- Simple linear regression -- Multiple linear regression -- Logistic regression -- Big data analysis : introduction and future trends
Summary
Through examples and case studies, this thorough book explains practical business analytics through examples, covers the steps involved in using it correctly, and shows you the context in which a particular technique does not make sense. -- Edi
